4.5 billion people living at the Base of the Pyramid (BoP) have a combined spending power of $5 trillion dollars. Fast Moving Consumer Goods (FMCGs) such as food, drinks, personal care and household items, are responsible for a significant share of consumer spending in low-income communities. At the same time, companies have the possibility to create a positive impact on these communities by developing products and services that integrate and impact livelihoods in a sustainable and inclusive way.
A new guide makes the case for the FMCG Industry at the BoP and dives into the most relevant parts of the FMCG value chain as well as the organization itself and the surrounding ecosystem. Presenting lessons learned and proposing innovative approaches, the guide provides practical advice for organizations on how to develop and strengthen their inclusive business model. The guide is based on desk research, more than thirty interviews, and the analysis of over eighty case studies.
Who’s behind this report?
The report was commissioned by the Inclusive Business Action Network (IBAN). IBAN is a multistakeholder network, promoting inclusive business globally and supporting the scale and replication of inclusive business models. It engages with all different types of stakeholders and ‘connects the dots’ between the vast number of businesses, existing initiatives, networks, investors, and other actors from the global inclusive business community. To enable successful business models and partnerships, IBAN creates and shares market insights as well as best practices, and brings together relevant parties by offering peer-learning, networking, and information spaces.
The World Business Council for Sustainable Development (WBCSD) is part of IBAN’s Advisory Group. As part of the IBAN-WBCSD cooperation, IBAN seconded one staff member to the Council throughout 2016 in view of deepening the ties to the business community engaged in this agenda.