The Inter-American Development Bank’s
Opportunities for the Majority Initiative (OMJ) held
its second international conference on business at the base of the pyramid (BASE Forum) on June 6
and 7 in Medellín, Colombia. Here’s a wrap-up from a WBCSD perspective.
The conference gathered some 1’300 participants (business executives, development professionals, entrepreneurs, government officials, impact investors, media) around the current state of the art regarding the development and deployment of inclusive business models at scale across Latin America and the Caribbean. The region has a 300 million people-strong, modest income population segment with a collective purchasing power of $500 billion a year, with companies of all sizes competing to meet their basic needs and aspirations for a better life.